When the skincare model U Beauty made its debut on Net-a-Porter in 2019 with solely a single product to its name, co-founders Katie Borghese and Tina Chen Craig barely thought-about the event a “brand launch.” “We didn’t even have an LLC,” recalled Chen Craig. It was only when the product, its skin-evening Resurfacing Compound, bought out within a day of its release, Chen Craig said that she and Borghese realized that they had a bigger business to navigate than the unique, limited-run providing they’d envisioned. Since then, the corporate has grown to include a suite of skincare merchandise for face…
